Fulcrum Acoustic Appoints PROAV as Exclusive Distributor for Azerbaijan
Whitinsville, MA, USA — September 8, 2026 — Fulcrum Acoustic has appointed PROAV as its exclusive distributor for Azerbaijan. PROAV will represent Fulcrum Acoustic's full range of professional audio solutions in the region, providing customers with local access to its loudspeakers, immersive technologies, and electronics.
PROAV has substantial experience in installed audio and specializes in custom system design and support for a range of venue types, from conference and hospitality to large format sports applications. "PROAV's solutions-based approach is a strong fit for how we work at Fulcrum," said Val Gilbert, Director of Business Development for Export at Fulcrum Acoustic. "Their team has the technical experience to understand the requirements of each project and design a system around them. Their work across a wide range of installed applications makes them well positioned to support Fulcrum customers throughout Azerbaijan."
The addition of Fulcrum Acoustic expands PROAV's options for projects with demanding audio requirements. Fulcrum Acoustic's weather-resistant products stand up to harsh outdoor conditions, while Passive Cardioid Technology reduces low-frequency energy behind the loudspeaker, helping limit unwanted spill. These capabilities complement PROAV's approach to working closely with customers on their specific needs throughout the design and integration process.
"We needed a loudspeaker partner that could meet the performance demands of our most challenging installations," said Elshan Aliyev, Owner of PROAV. "Fulcrum Acoustic fills that gap in our portfolio. After visiting the Fulcrum factory, we saw firsthand the outstanding standards behind how the products are built. That gives us confidence in specifying Fulcrum for the high-performance systems our customers rely on us to design."
For more information, visit www.fulcrum-acoustic.com or https://proav.az
Pictured: Val Gilbert (Fulcrum Acoustic) & Elshan Aliyev(PROAV)